Gamescom Asia 2023 is over for another year, and that means NetEase Youdao subsidiary Passion Ark is revelling in the afterglow of yet another conference slam dunk. 

If you’re a gamer, you’ve heard of NetEase. This Chinese mega company is arguably the biggest player in the mobile gaming scene worldwide, with a vast library of titles that includes hits like Dead by Daylight Mobile and Harry Potter: Magic Awakened.

Well, Passion Ark is to game developers what NetEase is to you: a hugely important outfit with a truly global reach.  

Passion Ark is a one-stop game marketing solution, taking care of stuff like a studio’s KOL (key opinion leader) marketing, global game live streaming, and AI-powered creative material placement. 

Which is to say, it does all of the important promotional stuff that game developers don’t have anything like the means or the expertise to do on their own. 

And it’s everywhere. Passion Ark currently covers more than 75 countries and regions. Incredibly, it also works with over 2.1 million global internet celebrities and creators.

AI is a relatively recent addition to the service, but since 2022 Passion Ark has been continuously expanding its use of AI in marketing, for instance by refining the creation of artificial intelligence generated content in the production of marketing materials.

It has dabbled in AI live streaming, too, as well as using AI in more conventional areas like data analysis, labelling, semantic rewriting, and multilingual translation. 

The results are impressive. Data from the Youdao Ads KOL marketing backend shows that these AI-powered campaigns are highly effective, while Passion Ark’s AIGC advertising material has been shown to improve both efficiency and ROI. 

Don’t just take our word for it. 

Bachar AlKayal (@Basharkk), the biggest gaming YouTuber in the UAE, says “I have been on a YouTube journey since I was 13 years old … The exclusive contract with Passion Ark allows me to explore more dimensions and deeper collaborations with more games.”

So what makes Passion Ark so effective?

According to Feng Qingqiang, General Manager of Passion Ark, “Our advantage lies in our global exclusive collaboration with influencers and excellent content creators”.

He continues, “relying on the Youdao Ads KOL marketing platform and AI empowerment, we have achieved link collaborations with nearly a thousand brands and tens of thousands of creators, helping high-quality products go global with interesting content. 

“We are very much looking forward to collaborating with more game manufacturers and brand customers for a win-win situation in the future”.

You can find the official Passion Ark site here, and the Youdao Ads site here.